Train the Smart Way: Launching the 2024/25 Training Kit with Peterborough United

As the Training Kit Sponsor for Peterborough United Football Club, we at Smart Solutions Group are thrilled to share the groundbreaking results of our latest collaboration. After the success of last season’s interactive content, aka The Smart Quiz, which garnered over 20,000 views online, we’ve taken our partnership to the next level with a full kit launch video for the 2024/25 season. This initiative is a first for the club and a testament to our deepening relationship with this storied team.

We were excited to have the opportunity to launch in three stages, with a kit teaser, a full promotional video and a gallery of images to show off the kit in all its glory for the first time!

Being both fans and the club’s chosen IT and Cyber Security Provider, our engagement extends beyond mere sponsorship. Our passion for Peterborough United drives us to create initiatives that resonate with the fans and reflect the spirited dynamism of both the club and our company. This season, we wanted to make a significant impact with a kit launch that not only introduces the new gear but also celebrates our shared ethos and aspirations.

The kit launch video features star players Emmanuel Fernandez and Malik Mothersille, with an engaging narrative voiceover by Assistant Manager Kieran Scarff.

This creative project was expertly conceptualised, shot, and edited by our marketing partners at The Ivy Rose Agency, who have been instrumental in bringing our vision to life over the past year.

The response to the kit launch has been overwhelmingly positive, with feedback from the club and its fans bolstering our excitement for the upcoming season. This enthusiasm mirrors our commitment to excellence, both on and off the field. As we continue to support Peterborough United, we are also reminded of the impact that thoughtful, well-executed collaborations can have on our community.

We look forward to another thrilling season with Peterborough United, full of ambition and shared success. Let’s make this season unforgettable

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